Words That Sell 17. Most Marketers Are Doing Sales, Not Marketing

 Forget About Leads

Most marketers don’t have a leads problem; they have a conversion problem.  On way to overcome the problem is to focus more on marketing and content and less on doing typical sales work.  The best type of content  educates and changes beliefs, which is a prerequisite for more sales success.  Get it right and the sales will tend to take care of themselves.

What is Marketing?

Marketing is the process of getting people interested in your company’s product or service. This happens through market research, analysis, and understanding your ideal customer’s interests.

Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising.

Examples of Marketing Activities:

  • Branding
  • Creating content
  • Creating and implementing ad campaigns
  • Influencer marketing

What is Sales?

Selling is a transaction where a good or service is being exchanged for money. It also refers to the process of persuading a person or organization to buy something.

Examples of Sales Activities:
  • Cold calling
  • Calling leads
  • Doing sales calls and demos
  • Follow up

BONUS TOPIC:

Internal Word of Mouth. What is it? And why it’s better than customer referrals.

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