Here is a simple way to boost your credibility, your traffic, and your leads.
Have I got your attention now?
Good because the strategy I’m going to show you will do all of this and more. The name of the strategy is blog commenting. Blog commenting forms part of a suite of networking strategies that many modern bloggers use on a daily basis.
How Blog Commenting Works
It’s quite straightforward – find some blogs you like, then comment on their latest post.
When you leave a noteworthy comment on someone else’s blog, you invoke the Law of Reciprocity. Human nature being what it is, some of the blogs you comment on will produce a comment on your blog. Will everyone leave a comment on your blog? No. Some bloggers aren’t active on the networking front – all they do is post their content and leave it at that.
Should you stop commenting on someone’s blog if they don’t return the favor? Not necessarily. If you’re leaving valuable comments on their blog, other visitors will notice it and may check you out and leave a comment.
The other point is that if you are commenting on authority blogs, you should revisit the blog each week and make more comments. Sooner or later the owner will notice you. You can supplement this activity by sharing their content and let them know you did it. Following them (and interacting with them, when appropriate) on Twitter, Facebook and Google+ will also help get you noticed by the heavy weights in your niche.
As you can see this is a networking strategy, and connecting and engaging with others is key to your future online success. So, take the long view and get yourself noticed.
How to Become Great at Blog Commenting
1. Find Your Niche Specific Blogs
If you’re new to blogging, you need to find the movers and shakers in your niche. An easy way to do it is to perform a Google search for niche specific blogs. To start, you need just one or two blogs because when you visit them you can check who their commenters are and follow some of them too.
When I got started on the blog commenting journey a few months ago, I created a list of 20+ bloggers to follow so that I could interact with them. You can do the same.
2. Read the Blog Post
You need to read the post! Don’t just skim it – read it thoroughly, so you get the real meaning and intent of their post. Besides you may learn something valuable!
3. Leave a Valuable Comment
Take a minute or two to decide on the type of comment you want to write. I will often select one or two key points in the blog post and then write about them.
When you reply you should always give credit to the writer, and don’t be overly promotional yourself. You’re on their turf, so it’s not cool to beat your drum in an overt or aggressive way.
Also, avoid the temptation to make your comment too short. Yes, it saves time but you won’t get noticed.
Also, avoid platitudes and generalizations. Remember the golden rule of marketing; specifics outsell generalities. Rather than say something like ‘great post’ and leave it at that, you should tell readers why you thought it was a great article.
A champion commenter is Harleena Singh. Here is a typical example of one of her comments:
Other points to consider are:
- Use Your Real Name and Add Your Pic. Two essential ingredients in your relationship building program.
- Address the Writer By Their First Name. You are building relationships, right?
- Keep Paragraphs Short. If you’re writing a longer comment, break the text into small paragraphs.
- Larger Comments on High Traffic Blogs. Look at a highly trafficked site as an opportunity to strut your stuff, so make your comment more copy intensive – almost like a mini-blog post.
- Avoid Waffle and Platitudes. Remove filler and words that don’t add value – you need to be ruthless about it!
- Review Before Posting. Check for typos and grammatical errors.
For more ideas see Adrienne Smith’s post on blog commenting.
Here is another example of great commenting from business consultant Don Purdum:
Because of the sheer size of Don’s comment I had to cut it a bit (you can see it in full here), but this is a great example of a blog comment that stands out. Notice how Don uses the opportunity to establish his competency and by extension, authority.
4. Always Comment on Your Commenters
If you diligently and efficiently comment on other blogs, you will get some reciprocation happening – for sure. When this happens, it is important that you reply to each comment. The best reply is one that is meaningful and complete. This is particularly true if your commenter has left an excellent comment.
5. Promote Your Content on Social Media Sites
The fact your are commenting on other people’s blogs will automatically promote your content because some people will want to check you out by visiting your site. If the blog uses the Comment Luv plugin (like this blog), it will feature your latest post headline when you make a comment. In my opinion, every blogger should install this plugin on their blog.
But you also need to do more to promote your content. Posting on social media platforms is a good place to start. So share your content on sites such as:
- Stumble Upon
Proof That Blog Commenting Works
Take a look at my video. This video will show you how my blog commenting activity gave this new blog instant credibility, as well as traffic and leads. Enjoy!
The Downside of Blog Commenting
If there is a downside I would say that it’s somewhat time-consuming. To do it properly you must read many posts a week, and then construct a meaningful response to those that you like. It’s also an activity that’s not scalable for the simple reason that only you can do it – so don’t even think about outsourcing it!
That said, as a short to medium term strategy blog commenting is one of the best.
Related Post: How to Use a Blog to Give You Instant Credibility
Your Turn – Time to Comment!
Are you incorporating blog commenting in your overall marketing mix?
If so how is it working for you?
If you’re not doing it can you see merit in embracing the blog commenting strategy in your own business?
Make a comment below!
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