With over 3.5 billion individuals owning a social media account, it is vital that your company keeps up with the modern times. Consumers have been shown to check out a business’s social media presence before making a purchase, so it is imperative that this presence correctly represents your brand. Also be sure to backlink your primary website to your social media platforms so that users can access these pages are quickly and as easily as possible.
- Those companies that do marketing without involving a social media strategy are urged to start doing a rethink of their marketing strategy.
- The number of people who are actively using social media is growing and as of April it was estimated that the number of users worldwide was 3.5 billion.
- Many brands have realized that where nearly the whole world is on social media, the members of their target market will surely be on social media also.
“Your branding efforts will likely improve your website’s search engine rankings.”