Your Dead ‘Make Money’ Blog – Why Is it So?
If you’re in the business of blogging (that is, your income generation strategy revolves around your blog), and you’re in the ‘make money’ niche, you may be experiencing these problems:
- Little or No Engagement
- Little or No Shares
- Little or No Sales
- Little or No Income
On the other hand, maybe you’re getting heaps of engagement, yet you’re still not making money.
You were attracted to this post for one simple reason. You’re a ‘blogger’ (whatever that means), and it’s not working for you.
You’re not getting plenty of traffic, engagement, leads and sales, right? Bottom line – your blog isn’t feeding you.
Things is grim, eh?
Before you start whacking yourself with an ugly stick, I’m going to give you some comfort.
But first, I want you to know something. It’s not just you – most bloggers are also broke. In fact, many of the bloggers you think are successful are finding it hard to pay the rent and put food on the table.
The Broken Business Model
One of my pet peeves is that some bloggers in the make money niche teach a strategy which directs newbies to teach others how to make money with their blog!
It’s like network marketing. You join a business to make money. You’re not making money but to build your ‘business’ you need to find other people who want to make money. On it goes.
Is that a whacky idea or not?
The Fake It Till You Make It Bloggers
Bloggers who try and make money from their blog (as opposed to those who – like me- just use the blog as part of a sales process) are invariably struggling to make ends meet.
But many in the blogging community think the bloggers they look up to are rolling in the cash.
Look at the ‘evidence’. They post great content, and they get lots of comments and shares. They MUST be killing it.
An example of a failing blogger with a good reputation:
Last year I met a blogger who had a good following. When she published a post, she also got plenty of glowing comments from her many fans.
She was a good writer and knew his stuff.
To my mind, she was a very successful blogger. But then something funny happened. She shared her income for the previous three months.
I was staggered. Her monthly income was around $1,000. Shocking, right?
Here is a reality:
These folk often display a veneer of success, yet they’re probably as broke as you.
But there’s more.
Over the last 12 months, I’ve witnessed plenty of other prominent ‘bloggers’ disappear off the face of the planet. One minute they’re in the zone – budding blogging rocks stars for sure – the next, they’re gone.
In fact, just two weeks ago one of my heroes wrote her final blog post – she too had quit. Here was a lady who had a huge following. She had been dubbed The Engagement Queen by her peers – but despite all the accolades she walked away.
Too much work, not enough return.
The simple reality is that all the accolades in the world will not pay the bills. And get this – most of their fans are broke freebie seekers. How ya gonna make money from them?
But there’s the thing.
I won’t be quitting from blogging. Blogging helps me make money month in, month out. How? I employ a better strategy.
How My Blog Helped Me Make More Money
If you check this post’s heading you’ll see I included the words, ‘scaredy cat’. I did that because some bloggers are too timid. When it comes to trying different things, they’re not comfortable.
But to get from point A to point B some change will be required. Sometimes it’s good to think outside the box and come up with different ways to reach a goal. That’s why I also included three more words in the headline – the ‘lateral thinking imperative’. So let’s move on and look at a different way to make money from your blog…….
So let’s move on and look at a different way to make money from your blog…….
Look at your blog as a means to an end, not an end in itself.
Because I had already sold several hundred thousand dollars worth of products online before I started my blog, my focus was different. I didn’t need my new blog to generate traffic and leads because I was already getting a steady flow from other sources.
So when I started my first blog in 2009, I already had some online runs on the board. Sure the blog was rough and ready, but it didn’t matter. To me, the blog was simply an add-on strategy.
All I wanted was to establish me as an authority in my niche, so I could ultimately convert more leads into sales. It was never my intention to blog for the sake of blogging, and my blog has never been the center of my universe.
That said, my blog has helped me make money, more easily.
Another crucial point:
My focus was on conversions. I figured that my blog would be a credibility booster, and one thing I’ve learned about marketing is that business is easier to do if you have plenty of credibility with your audience.
Now this strategy is entirely different to the strategies used by most bloggers. Their focus is on traffic. That’s why they engage in activities such as guest posting, blog commenting, post roundups, etc.
But I already had traffic and leads flowing. All I wanted was to convert more of the leads into sales.
So my suggestion is this: instead of looking at your blog as an end in itself, look at it as a means to an end. It’s purely one of the players in your marketing orchestra.
Instead of seeing yourself as a blogger, see yourself as a business owner or a marketer. You’re a person who sells stuff.
Make a Frigging Sale Will Ya?
A lot of people who enter the world of online marketing struggle to make even one sale. So let’s put the issue of blogging to one side for a short time, and focus on selling.
Make a frigging sale will ya?
Many people spend so much time on blogging and content creation that they forget the reason they’re doing it. Surely, the objective should be this: to make sales so they can quit their job and build a better life for themselves.
If you still haven’t made your first sale, no worries. Now is the perfect time to rectify the problem.
How to Sell Products Without Your Blog
Here is my idea for you.
I want you to make some sales without in any way involving your blog. When you do it, you will restore some balance and give perspective to your blog. You’ll also pick up some new skills – priceless.
And when you incorporate the new strategies into your blogging program you will be stronger for it.
Here is a simple 3-step process that will work for any product or service, in the ‘make money’ space:
1. Create Your Lead Magnet
If you haven’t already done so, create a potent lead magnet such as a free report. This strategy will kill three birds with one stone:
- Positions You As the Go-To Person In Your Niche. When I say ‘go-to’ I don’t mean you’ll be the only one. There will be others, but the point is that only a minority of bloggers and online marketers ever create their own authority building lead magnet.
- Will Solve a Problem For Your Target Audience. When you create the tool (free report) focus on one problem only, then solve it. And when you solve the problem, show them what they need to do NOW how to do it.
- Will Build Your List. When you offer an ethical bribe, if it’s interesting and relevant people will give you their email address in return for receiving it.
2. Promote Your Lead Magnet
There are lots of ways to promote a lead magnet without your blog. They include social media, solo ads, pay per click ads on Google and Facebook, video marketing, PR, offline ads and direct approach (see below).
For quick results do this: direct approach – contact people in your circle of influence, and also consider using the personal message tool on Facebook to reach out to people in your niche.
If you have an email list (no matter how small) you can also shoot them an email about your lead magnet.
3. Sell Products To Your Email Subscribers
The list is the thing. That’s where the action is. When people request your free lead magnet, you will automatically be adding new subscribers to your email list.
Regular emails to your list will get them into the habit of reading your emails. The two keys: frequency and consistency. But if you drop the ball they’ll drop you – in a heartbeat.
So, send them emails about your products and services, then include a call to action so they can click a link, review the offer – and buy.
None of these methods are new, and I guess you’ve seen them before. But the difference is that I’m taking your blog out of the picture for a short time. Because I want you to prove to yourself that you can make some sales without any reference to your blog.
No Products – No Problem. If you still don’t have a product to promote, try JV Zoo or Warrior Plus. They have a ton of products in the ‘make money’ niche.
Hello Blog, Welcome Back
So let’s fast forward a month or two. Now you’re making sales without your blog. Good feeling, eh?
Here’s what you can do. Create some blog posts about your new experiences. Show them how you made sales and why you recommend this approach. But this time, instead of being a broke blogger you’ll be coming from a position of strength.
You’ll be leading by example which, after all, is the absolute best way to attract others.
You’ll be developing a powerful narrative based on ‘walk the talk’, NOT ‘talk the talk’, and all that other BS I see on a daily basis in the make money niche.
Nothing succeeds like success and people will always follow someone who is getting good results. Make sense?
Go for it!
Here are two training products I created (both fit nicely with the theme of this post). Take a look:
NOTE. This will be the last time I’ll be writing posts just for bloggers. I have bigger fish to fry!
Your Turn – Time to Comment!
What was your biggest takeout from this post?
After reading this post are there any ideas that you will now embrace?
Make a comment below!
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All at no cost to you. All I ask for in return is a testimonial and the opportunity to build a valuable relationship.
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