Integration Nation: 5 Tips for Integrating Social Media and Email Marketing

Many novice marketers are under the impression that email marketing has become obsolete, but this could not be further from the truth. There are many ways to incorporate email marketing into your current social media marketing strategy in order to maintain its relevance. For instance, making your emails shareable to various social media platforms will potentially drive more clients onto your subscription list, automatically increasing the audience associated with each company email that you submit.

Key Takeaways:

  • Many persons are wont to think that email marketing is dead and the era of social media has taken over but this thinking is false.
  • Email marketing has a lot of ROI which shows that it can drive a lot of force in marketing although social media marketing has been termed as the future.
  • The author suggests that although social media platforms like Facebook has a lot of audiences that one shouldn’t focus the totality of his efforts on social media.

“Enabling your email newsletters for social sharing will help increase your audience, opening up the opportunity to gain more email subscribers.”

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