How to Demolish Engagement Blockages in Your Blogging Business
(This is a follow on article from last week’s post: What My Friends Taught Me About Blog Commenting)
Just as a blocked blood vessel can cause sudden death, bloggers can experience the sudden death of their blogging business.
No traffic, no leads, no sales – yes.
But there’s another factor
Apart from the obvious benefits of engagement – social proof, traffic and contacts – you need engagement for the psychic benefit too.
Regular engagement on your blog will give you the emotional nourishment you need to hang in there and play the long game.
Engagement will give you an instant audience. Small in the early stages for sure but even an audience of one is better than none. Your audience will appreciate and value what you’re doing. Like that idea? Say YES – I know you love it.
So on this post, I want to go deeper because the reality is that if you’re struggling to get engagement, even if you read last week’s post many times, you may still find it hard to get things happening because of various blockages.
So let’s come up with some solutions that are palatable and workable for you.
I also want to point out that although I included the keywords ‘blogging business’ in the title, this post is not strictly for bloggers.
If you’re an internet marketer who uses email marketing, you should also get a benefit from at least some of the points in this post, even if you don’t own a blog.
It’s pretty simple. You take an action, someone responds, and you reciprocate. On it goes, say no more.
Forms of Engagement
Chances are you have a blog. If so, the obvious form of engagement is when someone leaves a comment. Even if they don’t leave a comment but share your content on their favorite social media platforms, I regard that as a form of engagement. You’ve given them some useful content, and they have taken an action. Your response? To keep the ball rolling, you must thank them, and maybe even ask them an engagement-fostering question.
But, the primary form of engagement is when someone leaves a meaningful comment, giving you a golden opportunity to respond.
If you’re building an email subscriber list, engagement happens when the subscriber takes an action such as sending you a personal email in response to one of your autoresponder messages. Always reply and ask questions to keep the conversation going.
If you’re active on social media platforms such as Facebook and Twitter, engagement happens when someone makes a comment, talks to you directly (e.g., FB chat facility), or even gives you a ‘like’. Make sure you respond to these goodwill gestures.
If you’re calling leads, engagement happens when someone talks to you. Pretty simple.
Why Engagement Is Vital
If you have a blog, an email subscriber list, and are active on social media sites, engagement is the juice that keeps your little business moving forward.
Without engagement, you will find it harder to get hot leads and customers. But more than this, you will be denied the social proof that is so vital in convincing a skeptical audience that you are the real deal.
As I said at the outset a regular flow of people commenting on your blog posts will also help to keep your spirits up and your motivation high. Don’t underestimate how important it is to nourish yourself. Self-nourishment acts as a bulwark against the negative chatter that goes on in our heads. You need to protect yourself from this negative chatter; if you don’t, soon you may be entertaining thoughts of quitting. Beware!
To be clear – plenty of engagement will give you the ‘soul food’ you need.
Reasons Why You’re Not Getting Engagement
1. You Simply Didn’t Know
Maybe you haven’t thought much about it till now. After all, most of the sites you visit aren’t getting any engagement either, so you figured that’s just the way it is.
Well, now you know – use this post as your pathway to enlightenment!
2. Your Content Is Not Good Enough
As I indicated in one of my earlier posts, The Awesome Content Myth, your content doesn’t need to be awesome. But it does need to be very relevant for your audience (focusing on one problem or one issue at a time).
It also needs to be well written.
Please avoid gimmicks such as excessive use of capitals, colored highlighting, exclamation marks, and too much bolded text. Keep the sentences on the short side, and break up blocky text into smaller paragraphs. Add visual appeal with pics, bullet points and tantalising sub-headings. Be ruthless – remove hyperbole, flowery words and non-essential words (that is, words that are extraneous and don’t add anything to the point you’re making)
Check for typos and messy grammar (Grammarly can help with this), and proofread the draft several times. Ideally, you will let your draft ‘sit’ for a couple of days – when you read it again, you’ll likely discover more ways to improve it.
3. You’re Not Commenting On Other Niche Specific Blogs
You’re either in the game, or you’re not. So if you want engagement to happen fast, the best way to do it is through blog commenting. Comment on other people’s blog, and soon enough some of them will return the favor. Already commenting, but still no reciprocal comments? Read the rest of the tips on this post and see if you can pinpoint the problem. Alternatively, book yourself in for one of my famous free So Help Consultations.
4. Your Comments Are Lame
You’ve probably seen useless comments before such as ‘nice post’ or ‘good points.’ Short generalised, non-specific comments are unnecessary. You’ll never attract anyone to your blog with comments like that. Look at this as an opportunity to strut your stuff. The blog owner allocates part of his trafficked site for people like you and me to vent. Priceless. So don’t see blog commenting as a chore, see it as an opportunity instead.
The point is that you will not get any reciprocal comments on your blog if the comments you’re leaving aren’t valuable.
Virtually every day I get people leaving comments on this blog, which is great. But to me, the most impressive thing is not the volume, but the quality of the comments. Take a look for yourself and then play follow the leader. Or to put it another way. let those who have travelled before you lead the way.
Here is a recent comment that fits the bill from Enstine Muki:
Enstine’s full comment was much longer than this, but it gives you an idea of how to do it.
5. You’re Not Expecting It
A pre-requisite for success in any endeavour, be it business or otherwise, is to have positive expectations. Something magical happens when we expect a result rather than simply hoping or wishing it will happen.
Do you expect success? Is it something you think you deserve? Good, press on – you’re on the right pathway now.
5. You Don’t Think You’re Good Enough
Many in the blogging and home business space share feelings of unworthiness. Some feel they have nothing to contribute and always seem to be comparing themselves to others, who are more successful than them.
But the reality may be somewhat different. The reality is that you probably DO have something to contribute. You are ARE good enough, so tell yourself every day.
Perhaps all you need are some small wins or breakthroughs. So create some minor milestones, such as when you receive the first comment on your blog. What a red letter day that will be, so celebrate it and give yourself a big pat on the back, and a high five!
The Wrap Up
So there you have it. A few ideas from me. Ideas based on my experiences over the last six months as an active blog engagement guy. It starts with blog commenting, done the right way. Give it a serious try for six months. You’ll be amazed at your results.
And yeah, in the early stages I had plenty of self-doubts and plenty of negative self-talk emanating from my monkey-like brain. But I forced myself to hold the line, have patience, have faith. A few weeks later I got my first comments, and I’ve been getting them ever since.
In a way, it was easier for me. I’m a natural engager. When I talk to people on the phone, I’m good at it. I also respond to every personal email sent to me by my email subscribers, Same comments apply to people on social media platforms like Facebook and Twitter.
But getting engagement happening on my blog was a challenge just the same. But I hung in there long enough until the results started to flow (in truth it only took a few weeks).
What I learned was that if you have the right strategy, executed well, and combined with persistence and determination to make it work, by golly, you WILL succeed.
It’s a law of the universe.
Your Turn – Time to Comment!
What was your biggest takeout from this post?
Are you happy with the levels of engagement in your business, especially with your blog?
After reading this post are there any ideas that you will now embrace?
Make a comment below!
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