The Daily Blog Post (and Awesome Content) Myth

How Often Do You Need To Blog?

Why You Don’t Need to Publish Daily Blog Posts

This is a question that gets asked a lot.  Newbie bloggers especially are often confused for the simple reason that there are conflicting views on the matter.

Some, like Ray Higdon, say you should blog every day, while others like Derek Halpern and Matthew Woodward say you only need to do it once a week or less.  This brings me to a related issue.  Those who recommend that you blog daily generally say that the blog posts can be short.  Some advocate creating quick videos and make them the basis for your blog, thereby giving you the ability to cut down on the time taken to produce each post.

Conversely, the gurus who prescribe posting infrequently usually recommend that your blog post should be an epic post – 3,000 words of more.

So who is right?

Well in a way both views are valid.  The answer is that it comes down to the underlying strategy.

One thing is for sure – if you’re going to be successful as a blogger you not only need to create good content – you also have to promote it. This is the missing link for a lot of bloggers. Most of them are content machines who do little or nothing to promote their content.  Without promotion, your blog is going to be the best-kept secret on the planet.

Ok, back to strategy.

If you’re primarily going to use SEO to get traffic, the long post may well be the way to go as it appears that Google likes long posts.  Long posts have the advantage of giving you the opportunity to get ranked for more than one keyword phrase.  Potentially a blog post will include plenty of rankable keywords, thereby magnifying the traffic benefit to the SEO focused blogger.  So, if you’re going to create long posts you could do that once every couple of weeks, or even once a month.

On the other hand, if you’re using a different strategy to promote, such as blog commenting (for networking rather than backlinking purposes) and social media promotion, shorter posts are fine.  And short posts can be created much more quickly, therefore posting multiple times a week, even daily, is feasible.

Here is another advantage of the short post.  More people will read it in full.  It’s well known that epic posts turn a lot of people off.  They might start out with good intentions, but typically what they’ll do is bookmark the post for future review.  Chances of them returning to their bookmarked post?  Close to zero.  So, shorter posts are more likely to get read immediately – and shared.

The Awesome Content Myth

Another piece of nonsense promoted by some gurus is that your content must always be awesome.  Really?  Well, if you regard blogging as an end in itself and if your primary source of traffic is word of mouth, that may be right.  But as a family friend said to me years ago, ‘there’s more than one way to skin a cat.’  Not being attuned to the finer points of cat skinning I’ll take his word for it, but I think you get the point.  There is more than one way to reach your goal.

To be sure I don’t regard my blog as an end in itself.  To me it’s just a means to an end, a conduit for people to pass through on their way to opting into my list and becoming customers of mine.

But of course, died in the wool bloggers see things differently.  Here is what one of them said recently: ‘Creating insanely useful, well-written content is your only chance to get noticed’.  For them, the blog is the centre of their universe, and they live or die by the quality, indeed the awesomeness, of their content.  But I know plenty of bloggers who create awesome content, yet still eke out an existence as a broke blogger.

Don’t get me wrong – you need to be posting good content, but awesome?  Well, if you use alternative strategies such as blog commenting and networking with people in your niche, the content just needs to be usefully good for your audience, nothing more.   And good is a lot easier to create than awesome.  If awesome was the requirement, then few people would ever prosper in the blogosphere.

The Best Type of Blog Post

It ain’t rocket science.  So keep it simple and give your audience what it wants. Specifically, they want useful information that helps them solve a problem.  Ideally, you also want to expand their vision which by extension get them excited.  Cut the waffle and give people exactly what they want.

A Better Way to Blog

It is a fact that if you become active within a blogging community as well as on social media platforms, you’ll build an extensive network of friends and supporters.  For them, awesome content is less important  than awesome relationships.  So, instead of wasting a lot of time creating awesome content and monster posts, here is a better way to build your business:

  • Write one good quality post a week that hits the spot with your audience.
  • Post length: 800 – 1500 words.  Alternatively create a video and make that the focal point of your post.
  • Build credibility and connections by commenting on other people’s posts, some of whom will reciprocate by commenting on your blog.
  • Promote your content on social media sites (blog commenting is the other way to promote it).
  • Promote other people’s content (especially content written by people you want to engage with) on social media sites.  Reciprocity will kick in again – some of the bloggers whose content you share will, in turn, share your content.
  • Create a short video promoting your post and publish it on YouTube.  Make sure you include keywords in your title and the description.  Add a link to your blog post in the Description box.
  • Encourage people to subscribe to your email list (for example, offer a free report), and then promote lucrative offers from there.

Why Blog Commenting Is a Great Foundation For Your Blog Promotion Activities

I’ve already given you a clue about blog commenting.  It’s not the only way to promote your content, but the strategy works very well providing you’re consistent with it.  Please note that one sentence comments will not cut it in the blog commenting world.  You MUST leave a meaningful comment based on the post you’ve just read.  Look at blog commenting as an opportunity to showcase your ideas, your knowledge and your value.  It’s show time!

Do not make your comments solely about you.  Always edify the author of the post – give them a compliment and recognise their contribution.

That said, here are the main reasons why you should do it:

  • Instant Traffic.  Active blog commenting will stimulate interest in your blog, no doubt about it.  When people see your helpful blog comment some will check you out by visiting your blog.  More traffic for you.
  • Ranking Benefit.  You may get a backlinking benefit (good for Google rankings).  Added to that, comments on your blog will give you an additional ranking benefit.
  • Credibility Booster.  This is huge.  When visitors to your site/blog see lots of commenting activity, they immediately form a favorable impression of you.  Most blogs are what I call ‘dead blogs’, comments on your blog will change that.
  • Networking Benefit.  When you engage in regular blog commenting activities, you will form relationships with successful bloggers.  In time, some of these relationships will mature and blossom into mutually beneficial business relationships.  The scope is enormous; the opportunities are endless.

Does It Work? An Example:

Take a look at some of the posts here – you’ll see plenty of commenting activity.   In fact, in my first month, I was getting comments – thanks to blog commenting.  So yes – it works!

If you would like to partner with people like me and others on the blog commenting side of things, talk to me.

The Wrap Up

As you can see the workable strategy I feature here reduces the focus on the content aspects of your blogging activities, and puts it where it belongs: content promotion. Rather than creating and publishing epic posts every couple of weeks, or going in the opposite direction (shorter posts published daily), take the middle path – short to medium size posts, published once or twice a week.  Then, spend the rest of your blogging time on promotion.

Your Turn to Give Now

Be sure to TWEET THIS now. Appreciate it!

Was this post valuable for you?  If yes, I’d love you to comment below and share on Facebook.

Time to Comment!

What type of blog posts do you usually write?

What is the frequency of your blog posts?

What is your view about long posts, versus shorter more frequent posts?

Make a comment below!

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43 thoughts on “The Daily Blog Post (and Awesome Content) Myth”

  1. Hi Kim.

    Thanks for this information. It gives people something to think about when writing blog posts.

    When I started out, I published small articles, usually less than 600 words, talking about my journey. Then, I started telling some stories about my experiences driving a taxi and putting an IM spin on them. I was definitely one of those newbies who didn’t do a lot of promoting and the lack of comments showed.

    I’ve never been consistent with my posts. I wrote some inspirational/motivational posts based on things that happened and those seemed to get some comments. Still, not enough promotion.

    I changed my focus within the last couple of months and my latest post shows this. It’s by far my longest, almost 1900 words, and is being well received in the few groups in which I’ve shared it, more comments than on any of my other posts. I’ve also promoted it more than I had with my others and it’s showing.

    I think I might like doing these longer posts once every couple of weeks or so and promote heavily before posting my next one. I don’t expect my content to be awesome, but as long as it gives real value to my readers, I’ll be happy.

    I do believe that blog commenting working in tandem with social media groups is a great combination to bring many visitors to my blog.

    As I implement other ways, I will always use these two and the base for my traffic generation.

    Have a good one……….Chris

    1. Hi Chris,

      Thanks for sharing.

      It’s great that you’re now getting some engagement on your blog. And you are right – blog commenting works in tandem with social media activity.

      Although I’ve published 3,000 word posts my typical post is now about 1,500 words, which is a time saver, for sure. Engagement seems to be about the same.

      The main thing – as you say – is that the content is valuable for our audience. We don’t need to be awesome writers to achieve that kind of a result.

      Thanks for dropping by again

      Kim

  2. Hi Kim,

    I’m inclined to agree with you about most of this.

    I don’t think the short posts written every day or more are a great strategy, because obviously, the content is thin and Google knows that so tends to rank these posts low end. A few years back, that wasn’t the case. Google loves lots of content being posted very frequently and seemed to pay no heed to its value.

    The long, very detailed posts do seem to make Google happy, and they have a better chance for ranking. You can get some decent SEO (free) traffic using this method because it tends to attract Google searches looking for specific answer to specific problems.

    Like you, I think it’s best to write moderate length posts on a consistent basis, but without going crazy trying to post daily, unless you’ve got a staff of writers (and some blogs do).

    Where I’d probably slant the discussion a bit differently than you have here is this.

    I agree that your blog content doesn’t have to be awesome all the time, in terms of information and style. BUT, I think every blog post, regardless of length or frequency should strive to be absolutely awesome in terms of connecting with your readers.

    You don’t have to always teach them incredible things or dazzle them with videos, graphics and style.

    But you do always have to make them know you really care about them, and that your purpose for blogging is to make their lives better.

    You need to do this every time you post a new article, a blog comment, a Facebook post.

    Getting traffic is one thing, converting it into raving fans and faithful followers (not to mention subscribers, clients and customers) is another. That’s what’s really behind the blog posts you write, regardless of their length, timing or Google approval.

    This was great, my friend.

    Thanks for all the great advice to those of us who take blogging seriously 🙂

    -Donna

    1. Hi Donna

      Great to see you here again

      Yes, you are entirely correct – the content we publish needs to be valuable so it ‘connects’ with our readers. Value can come in different forms. Value can be instructional, thought provoking and challenging. My take on the topic is that sometimes the best blog posts are those that expand the reader’s vision and compels them to act. Easier said than done!

      Your point about showing that we care is also right on the money. What’s the saying? ‘The more high-tech we become, the more high touch we crave’. And another one: ‘People don’t care how much you know, they only know how much you care.’

      Thanks, Donna!

      Kim

  3. You’ve definitely made an excellent case Kim!

    And you mentioned one of the blogging/Internet marketing
    rock stars I currently follow, that being Ray Higdon.

    The guy is a beast for sure. But I love where you advised, given the choice,
    let’s strive for building some awesome relationships!

    Because honestly, trying to consistently hit home runs, by way of
    publishing awesome content every time, that will automatically
    disqualify 99% of us!

    Myself definitely included! You ask me, it’ definitely easier and smarter,
    long term, to consistently building awesome relationships, than trying
    to impress the world each time, with your content!

    And let’s not forget, the average newbie blogger, doesn’t have a whole lot
    of directly related offline experience, to draw upon!

    So they may be extremely limited, initially, in how often they can share helpful
    content. What a wonderfully written and thought provoking post!

    1. Hi Mark

      Yes, Ray is a beast!

      And here’s the thing: when we look at Ray’s posts they’re not literary masterpieces. On the contrary, Ray uses a basic writing style that will never win any awards. Nevertheless, it hits the spot with his ever growing band of raving fans.

      This validates the point I made in my post – and endorsed by your good self – the content does not need to be awesome. It just needs to be relevant, helpful and useful for the reader. Nothing more.

      Examples from people like Ray and others gives all of us hope that people with average ability can still prosper in the blogosphere, despite what gurus like Neil Patel may say.

      Thanks, Mark!

      Kim

  4. Hi Kim,

    What an amazing coincidence – you must be a mind reader mate.

    Just this morning I was thinking about my blogging strategies and considering if I should be introducing more embeded videos into my posts rather than my normal written posts.

    Actually I enjoy both so was planning to try a few different things re my blog posts when notice of this latest post from you arrived in my mailbox.

    Perfect timing!

    Kim your “Better Way to Blog” strategy outline will be of great help to bloggers who are struggling right now – and there are stacks of them.

    Those 7 very practical steps are definitely worth implementing – I’m going to share this post link with my list as I know there are a quite a few people there who would greatly benefit from reading this post.

    As I’m a one person business (don’t even have a VA) I’ll stick to creating one post a week and spend much more time promoting that post via social media including YouTube, email and most importantly, with blog commenting.

    Blog commenting to me is just as important as creating my weekly posts. It’s an activity that I thoroughly enjoy and its amazing what opportunities seem to just appear if you genuinely give of your best to add value to other people’s blog posts.

    Kim your 4 excellent points about why we should focus on blog commenting will definitely make people sit up and hopefully rethink their approach to blogging.

    You hit the nail right on the head when you talked about it being “Show time”

    Many thanks for such a valuable post Kim – will share it everywhere my friend

    Best wishes from the remote Thai village blogger who always responds

    Peter

    1. Hi Peter

      Yes, the best approach is to stick with the weekly blog posting schedule. It represents a nice balance between giving your audience regular content whilst at the same time freeing you up to do equally important tasks, such as blog promotion.

      Blog commenting is such an easy and do-able way to promote content that it surprises me that more people don’t embrace it, just as you and I have done. Really, in the early stages, all people need to focus on is blog commenting and social media sharing. Everything flows from that.

      In regards to video, I do believe it plays a part, but I still think that text-based content is here to stay. People used to say that movie theatres would disappear with the advent of tv. Of course, they were wrong – same comments apply to textual content.

      Thanks again, Peter
      Kim

  5. Hi Kim,
    This is some topic that get so many newbies confused. Many people have different and conflicting views on post frequencies but I think you cut it straight to the point in this post – It’s about strategy.

    when I started my current blog, I had the ‘post everyday’ song singing in my brain. I published content non-stop for about 30 days.

    These were short 500 – 1000 blog posts and I got my community really excited and reading my articles. My Alexa stats dropped down to below 100k in just 34 days. But I lacked a big thing – promotion

    My SEO traffic was close to zero, contrary to what I read that posting more frequently gets you more traffic from Search engines.

    Of course, it became so tiring and I had to reduce to 3 articles a week

    I just changed my strategy for a reason …

    Now, I do 1 or 2 per week. Sometimes, I tweak and repost old post. Then, I submit more guest articles.

    The result?

    More traffic! Yes, I get more traffic now than before.

    So like you mentioned, it boils down to strategy. Once you find what works for you, stick to it

    1. Hey Enstine,

      Thanks for your valuable comment

      You’re a tech guy so I always read with interest your comments and blog posts on these issues. Interesting to learn that in your expeirence the daily blog post strategy didnt work, at least from a ranking point of view.

      I agree with you – the best option is to post approx once a week which in turn gives us more time to build our business which of course includes promoting our content.

      Thanks again, Enstine

      KIm

  6. I like the idea of writing every day, like, adding a few hundred words to an article each day, until it’s really in-depth and you can hit the publish button. I used to write 500 word articles for my older websites and that really didn’t get me anywhere, longer articles work better for me, but now I’m cutting back and sticking to the 1,500 – 2,000 word range. I think as long as you write about problems that people struggle with and how you overcame them you’ll be fine, it just takes awhile. I also like the idea of publish product reviews, they tend to bring in a lot of traffic too.

    1. Hi Timothy

      Yes, I try and write every day, BUT I don’t publish every day. In fact, lately, my post publishing frequency has dropped to about once every 10 days, due to extreme time pressures in other areas of my business.

      Unless you’re writing a tutorial type post I can’t see why people need to write mega posts, so 1,500 – 2,000 words is fine in most instances.

      Agree with your point on product reviews

      Thanks Timothy

      Kim

  7. Hey Kim,

    Boy do I ever agree with you here.

    It depends on who you talk to as to what they’ll say and teach. Does that mean that they’re right and I’m wrong? No, it’s just that is what works best for them and they’ve seen great results and this is what works best for me and I’ve seen great results.

    I used to write three posts a week and did that religiously for years. Then I backed down to twice a week and then in 2014 I went to once a week. I’ve never even considered the length of the post, I just wrote until everything I wanted to say was down.

    I know that Google loves long posts but that doesn’t mean you won’t end up there anyway. I think that is WAY too much pressure on people if they think that every single post has to be awesome but I like what Donna shared actually. It has to be awesome for our readers which just means it’s helping them with whatever issue they’re having. It’s the promotion and connections that people are missing that will help their content be found more. Miss those and you’ll continue to hear crickets.

    Wonderful post and more proof that this is not a one size fits all. We’re all different, we all perhaps want to do things our own way or ways that work for us but that doesn’t mean there aren’t other ways to go about this. I think each person has to test things out and see what works best for them.

    Thanks Kim and you enjoy your week. I’ll definitely be sharing this post, great one to spread around. 😉

    ~Adrienne

    1. Hi Adrienne,

      Interesting to learn that you used to write 3 posts a week. Apart from the extra time impost on the writer, for those of us who use blog commenting as a foundational activity, mutiple weekly blog posts tends to dilute our flow of comments (how many fans are going to commit to making comments on three of our posts a week? Not many!)

      Like you I don’t worry too much about word count. I just keep going till I’m done! Often times my draft is showing around 1,000 words, but then I think of something else to add. Before I know it, my little post has moved up to 1,500 words and more. All good.

      Yes, you are right – our content just has to be awesome for our readers. It may not win any literary awards but as long as we stay true to our followers, everything else is secondary.

      Thanks Adrienne!

      Kim

  8. Hey Kim,

    Some interesting points you raised here.

    I’m one of those people that believes in lengthy content. And only writing once in a while. While many people MAY NOT read content that’s EPIC, I feel the majority will share it. Especially if you make it actionable.

    Which brings me to short vs. long posts. I use to write short and now I write fairly lengthy posts. 1500 – 2200+ words. My reason for this is I want to share all the information I wanted to in that post without leaving anything out. Usually with shorter posts (500 words) you don’t have time t share all the points you want to.

    As a reader when I see that, it pisses me off because I didn’t get the info I wanted by visiting that site. And it’ll probably discourage me from visiting it again.

    Regarding blog commenting, I agree with it. That’s one of the best ways to actually engage and build relationships. And your 4 points WHY it should be done is accurate.

    Great post here.

    – Andrew

    1. Hey Andrew

      Thanks for dropping by

      I agree with you – 500-word posts are a waste of space. To me an epic post is 3,000 – 10,0000 words, so your typical post word count of 1,500 – 2200 words is kinda mid-range (my word count averages about 1600 words).

      Which brings me to another point. You said that you want to share ‘all your information’ which is an admirable objective. But the other view is that we shouldn;t give everything away. Sometimes it’s good to tell part of the story, and then whet the appetite of the reader to get the rest of it after they opt into our list. A variation, of course, is to package the extra info into a product – and sell it.

      Thanks for your input Andrew. I value it.

      Kim

      1. I agree.

        You can easily create a content upgrade to get subscribers to your list if you have truly valuable content you shared in a post. But I think that also if you do proper content research you can give away a fair amount of free content and still have content stashed away they’ll have to pay for..via a product or course.

        – Andrew

  9. Hi Kim

    That’s a very useful post. In my “blogging beginning” (in the health niche) I was taught to blog daily, and I worked really hard researching topics that I discussed at length. And they were (apparently) read by….. no-one 🙁

    Because I had missed out that vital “promotion” step.

    In the end, it was just so depressing I dumped the whole blog completely – which was a shame, because I’d put a lot of work into it. Never mind. Several more have gone the same way (the bin!) so that I can just focus on this my main blog – and promoting it. I mainly use blog commenting, and it’s far more rewarding.

    I think that perhaps daily blogging is appropriate right at the beginning, when you just have an empty blog – but I quickly settled into a routine of one reasonable sized post per week. Maybe 1000 – 1500 words – it varies!

    As for awesome content… well, sadly if that were a requirement I would never have got started. Looking back at my initial posts they were dire! I wasn’t an awesome blogger, even after all those months / years of blogging to no-one. Well – how could I be? I wasn’t reading anyone else’s blogs LOL.

    Gradually as the months went on, and I was lucky enough to bump into my current circle of blogging friends – including you, and many others who comment here – I had experiences I could contribute that I hope will have helped others ealier on in their journey than I am.

    I wouldn’t say my content is awesome (except to a few spammers who tell me it is!) but it’s a work in progress. Better than some bloggers and not as good as many.

    But it’s a learning and growing experience that I enjoy far more than when I was writing in a niche I stopped enjoying. I’m much happier writing about Internet Marketing as a part-time blogger, because I feel I can really contribute genuine advice from my own experiences.

    Thanks for a thought-provoking list,

    Joy – Blogging After Dark

    1. Hi Joy

      Thanks for sharing

      Yes, lots of folks have tried the daily blogging routine and come up with – nothing!

      The only exception to this would be to create daily YouTube videos and then leverage them into a blog post. Rationale: it’s easier to get video content ranked than text-based content.

      You are so right – plugging into and building your blog network is THE way to go. Apart from the fact that it works, it’s also fun and enjoyable. A nice way to build relationships for sure. Like you, I have become a convert to the blog commenting way of doing things. It is now my promotional foundation.

      You’re also right about it being a learning and growing experience. Since I started blog commenting (in August) I have learnt so much simply as a result of reading the posts before I comment on them – yours included!

      Thanks so much, Joy. I appreciate it

      Kim

  10. Hi Kim,

    I’m personally very glad to see someone bringing a balanced perspective to this conversation.

    Personally, I think there are a lot of variables and the truth is it’s up to each individual or business.

    Workload and other priorities can be a big part of it.

    I was at a few networking events in Washington DC on Thursday and one of the themes that developed was business owners felt that blogging was not a priority for them.

    They felt that the time required wasn’t worth the investment and that they could do other, more profitable things.

    It’s amazing how many of them don’t even understand in the times which we live what a blog is and how they can work for them.

    For example; I asked one business owner if a tool that existed for them required them to work once and then had the potential to keep on working for several months or even years, would they be interested.

    Of course they would…

    The key is to leverage relevancy with time and then evaluate results over time. You don’t do something once and expect it to work; especially in marketing.

    Yet, we are in a “give it to me now” society. It doesn’t work that way offline and yet they expect it ought to online.

    So, with all that said, lol… blogging is a tool and the key is mastering the tool and leveraging it so that it works for you.

    Great post Kim!!!! I always love your insights.

    Have an awesome week!

    ~ Don Purdum

    1. Hi Don,

      Yes, you are right. This stuff takes some time before it works. So it behoves us to be diligent, consistent and persistent – always play the long game.

      I understand what you’re saying regarding the reservations that many business owners have about blogging. Most of them don’t want to do the work themselves so perhaps an option for them is to outsource it. But there’s a problem with this option. If they outsource it to hack writers without any marketing know-how, the blog will end up as a tiresome wordfest that doesn’t resonate with visitors. Indeed, it will probably turn them off.

      Thanks for your input, Don – always valuable

      Kim

  11. Hi Kim!

    Having been on both ends of the spectrum I do think different blogs are suited to different styles. When I was running my iPhone site I was a daily poster, although I have to admit, I didn’t know any better. 80% of my traffic came from search engines so to me what made sense back then was just ‘more content.’

    Of course, that was in an industry where there was a lot to write about as new things were happening every day. The content wasn’t exactly evergreen. When I am writing evergreen articles I do work harder to make them exceptional because I know they’ll be bringing visitors in for years to come.

    However posting daily back then did show me that it isn’t always about quality. Quantity can be very important – and as you said, quality doesn’t really matter if nobody knows about it. I would agree on taking a middle ground and then adapting it to fit your niche and your strategy. Especially today where everything’s so much more competitive and time dedicated to marketing is so important.

    Thanks Kim!

    – James McAllister

  12. Hi Kim

    Both the topics you discussed here are quite interesting and I think are already discussed a lot but they way you covered them is just amazing.

    Earlier I was sharing short posts on my blog and then I tried long post and got amazing results both comments-wise and reshare-wise. But I could not have maintained the quality of long post so I slashed the frequency of posting from weekly to fortnightly. And now I am getting feedback on small amount of contents on my blog and again thinking to up posting frequency to weekly.

    On my green blog I have been posting weekly for the last four years and getting quite amazing results in terms of organic traffic.

    I think it also depends upon the nature of niche to decide posting frequency.

    As far as awesome contents myth is concerned I fully agree with your that no any person in any field could have created two things of same level and it is the bitter reality of human nature that a person’s level of creativity and productivity can never be same all the time.

    Many thanks for sharing this very interesting and informative post.

    Have a great rest of the week.

    1. Hi Mi,

      Good to learn of your success, which no doubt has come as a result of your diligence and discipline. You’ve tried different strategies and found one that works.

      Yes, you’re probably right about posting frequency. Each niche will have different requirements

      Thanks for dropping by

      Kim

  13. This was probably one of the most helpful posts I’ve come across in the past few months. I’m relatively new to the game, still trying to find my niche, still filtering advice and recommendations. Your suggestions, especially about leaving meaningful comments, is a great point, one I will work on. Length and frequency of posts is also a wildcard for me, I’m happy I came across your post. Many thanks!

  14. Hi Kim,

    I can never think of writing daily blog posts. With the kind of well-researched, informative, thoughtful, and comprehensive posts that I try to write, even if they are not epic, mere two posts per week is also a challenge. And besides writing the posts, there are so many other aspects of blogging (like promotion), which I’m sure a blogger would not be able to accomplish if he or she is posting on a daily basis.

    However, if one’s blog is primarily news-based or the post are just personal thoughts or daily events logs or the blogger is not bothered about the reach or results, it is possible to do that. So, it all depends on the type of blog posts you write and I’m glad you added this question too.

    Even the longer and shorter posts have their pros and cons and their treatment and result varies depending on the topic and its relevance to the reader. For example, the Visme review that I wrote is about 3500 words long and you found it to be good. But if it would’ve been a post of this length on a topic that you were not interested in, it would be boring and probably you’ll stop reading it midway.

    Therefore, I agree with your suggestion to have a strategy to follow the middle path. Of course, promotion is the key to the success of your blog post no matter how qualitative it is, so you need to adopt the Pareto principle. I also agree with most of your blog commenting and promotion suggestions. Of course, a lot more can be said, but I guess your post conveys the essence.

    Thanks for this myth curtain-raiser post, it’s indeed helpful. 🙂

    1. Thanks Vinay for your thoughtful and helpful points.

      Yes, I did enjoy your post on Visme – well written and thorough. Review type posts probably need to be longer than other types of posts. Tutorial style posts always need to be longer. That said I have published reviews in the past that were quite short – less than 1500 words – and still generated leads.

      Ultimately post length and frequency will come down to strategy, purpose and objectives

      Thanks again for your comments

      I appreciate them

      Kim

  15. Great article and you talk about something that for me is always an issue when it comes to using any kind of marketing strategies and not only blogging.

    What I try to say is that some people will tell you that blogging doesn’t work and that you have to use paid ads to get real results.

    Other people (like Ray Higdon) will show you that blogging works very well and in his case it’s blogging daily.

    Others will say “Don’t blog daily and create good content once a week”.

    So who’s right?

    For me everyone. Why? Because if someone talks about something that works for him or her means that it’s true.

    The big question is: Will it work for me?

    Well, it depends if I do my best to learn about paid ads or blogging and promoting created content.

    I think that we forget very often that if someone has great results thanks to XYZ strategy, then he had to invest a lot of work and it didn’t happen over night.

    So in general, every single person needs to choose a strategy and stick to it because this is the only way to master this strategy 🙂

    1. Hi Michael

      Thanks for dropping by. And thanks for your comment here

      So who is right? Beats me! ha ha

      Seriously, I guess each person has to find their own pathway

      The daily post method as espoused by people like Ray Higdon can work if you align it to the constant production of YouTube videos. The idea is that it is often easier to get traffic from video content than text-based content. In essence, you have two bites of the traffic apple – one on the YouTube search engine and one on the Google search engine. The other advantage of this approach is that video content is quicker to create than a text-based blog post. That said it is still a major undertaking to produce content EVERY day, especially for someone who is holding down a full-time job. The other point is that Ray Higdon only sleeps 4 hours a night!

      You asked, who is right? They’re all right if they’ve made it work for themselves. There is no ‘one size fits all’ model. I don’t do the daily blogging thing because daily text-based content will likely not give you any traffic advantage over a weekly posting routine. Further, I don’t have the time or the inclination to be creating daily videos. Anyway, I use a different strategy to promote – blog commenting – and that approach works best with a once a week blog post formula.

      In regards to paid ads versus free/organic methods I have made a lot of money from paid ads. But for newbies mainly, I think natural methods are best. The risk of financial loss for a novice is quite high (with paid ads). I suggest they learn about their market, their niche and then build an audience from blogging activities, etc. From there they can scale up with some ads.

      Thanks again Michael

      Kim

  16. Kim,

    This is probably my first visit to your blog. Loved the article to the core. To me, its not like writing 3000 words or mere 800 words posts. The thing matter is how many words it takes to elaborate the information we are sharing through that post. If that information needs only 500 words, I am okay with it.

    About publishing frequency, it also depends upon the niche. If you are running a tech, gadget blog, you need to publish more frequently than a blog sharing SEO tips or blogging tips. However, Whatever you do, maintain that. If you want to publish only 3 posts a week, you must maintain that.

    Enjoy your weekend Kim.

    1. Hi Arish

      Yes, you’re right. You take as long as you need to take to tell the story.

      I also agree with your comment about blog frequency. Each blogger has to decide the best way forward for themselves. But as you say once they’ve made the decision they have to stick with. Lack of consistency will convey the wrong signal to their audience.

      Thanks again Atish

      Kim

  17. Hi Kim. Thanks for sharing your opinion on post length and your promotion strategy. Lately I have been shooting for a minimum of 1,000 words for each of my posts and I publish one new post a week on each of four blogs that I have. I think a thousand words is short enough for people to read while still long enough to get some attention from the search engines. Sometimes the subject demands a longer post, in which case I let the subject determine the length, either longer or shorter.

    I do like blog commenting as a promotion strategy and a way of meeting other bloggers. I did it to great success for my business and education a few years ago then stepped away for a couple years. Now that I’m getting back into this again, blog commenting is the way that I’ve chosen to rebuild my traffic (and further education of course).

    I appreciate all of the information that you share on your blog. Thank you.

    1. Hi Ben

      Thanks for dropping by. Wow – 4 blogs! I find it hard keeping up with my 2 blogs, so power to you.

      Yes, you are right – some topics require more copy. My approach is to do what’s needed to get the job done.

      Yeah, you’re right – blog commenting is a smart strategy. This blog is still quite new, yet getting plenty of engagement already.

      Keep on rockin!

      Kim

  18. Hi Kim,
    This being my first visit to your blog and I am really amazed about the content you write. You really share that kind of content what reader look for.
    Mainly about this post, I like your “better way to blog”. Those were the same tips which other bloggers share too but there some words and points.
    means writing a good quality post from 1000 to 1500 words works.
    However, thanks for the share. And keep up this good work.

    1. Hey thanks Robin

      Great to see you here

      Yes, most of my posts are in the 1000 – 1500 word range. Sometimes I go over 1500 words but rarely above 2,000 words

      Thanks again

      Kim

  19. Hi Kim,

    Super helpful tips here. Done both. I posted daily, and weekly. I did enjoy each for a bit but eventually, both felt like tons of drudgery for me. I eventually chose to blog for fun. Not to push it. And found a sweet spot of 3-4 posts weekly, with 1-2 being texty, 1500 words or so, and the others being long form videos and a pic of the tropics, with little text. Always check the energy before and you’ll get down both frequency and word length.

    Thanks for the smart tips Kim!

    Ryan

    1. Blog for fun. Now there’s an idea Ryan. When it happens it no longer feels like a chore.

      The fun aspect definitely comes through in your posts, yet you always teach us something that is practical and helpful

      Thanks for your insights

      Kim

  20. Hey Kim,
    Boy you work fast. I was just about yo comment here to only discover you had already commented on my blog. And I had to scroll a long way down to comment on your post.
    I have that what works for me is to feel that I have shared well in my bog. Sometimes it’s short and sometimes longer, it depends on how I feel.
    I hate reading long boring posts, I must say yours are never boring. I can feel your sense of humour in it and your personality and I think this where people get it wrong who struggle to get anywhere with their blog. They forget to just be human.
    I felt your advice was spot on and you seem to have had a lot if experience in blogging.
    Great post mate and well done- Jennifer

  21. Hi Kim,

    I found this post very interesting as the information you share in this post is a bit different from others. The way you describe the importance of content is easily understand by those who are facing problem in getting traffic. Means Daily post content is not always a solution.

    Arpit

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