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5 Fundamental Flaws With Your Brand Messaging (And Ways To Fix Them)

Storytelling about your brand has to cover many different areas, including your products/services, your brand’s values and history and your employees. Nike is a great example of a brand with consistently high-quality storytelling, and is a great model for how you can use your brand’s narrative to its utmost. It is also very important to …

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Content Optimization: How to Optimize your Content for Maximum Results

Getting the maximum benefit from your content is an ongoing process that takes a consistent and concerted effort. Choosing the appropriate key words is critical for your content optimization and website rankings. It’s also important to have matching key words in all of the right areas. Be sure to make your content stand out by …

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3 Reasons to Require Verified Opt-In for your Email Newsletter

When one wants to undertake online fundraising, he should consider the email list strategy as the lifeblood of the event. The email list can help the fundraisers to convert and retain donors, grow their base of volunteers, and keep their supporters informed. In order to make the email newsletter successful, one has to ensure that …

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