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Social Media

What Local Businesses Need to Know About Video Marketing on Social Media

Did you know that the average adult in the United States takes in over 100 minutes of digital media each day? It should be no surprise that 39 of those minutes are spent watching digital media through online platforms. Having engaging digital content is imperative for any growing or established business, whether it be in …

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Is Organic Social Media Marketing a Thing of the Past?

Contrary to popular belief, one cannot simply purchase social media followers or space online for the best marketing campaign. Having an organic social media following is is the foundation to online marketing. With the current climate of social media, some consumers can be concerned that they are not getting “real” content from brands. By building …

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Integration Nation: 5 Tips for Integrating Social Media and Email Marketing

Many novice marketers are under the impression that email marketing has become obsolete, but this could not be further from the truth. There are many ways to incorporate email marketing into your current social media marketing strategy in order to maintain its relevance. For instance, making your emails shareable to various social media platforms will …

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FACEBOOK PREMIERE: Another Way to Build Your Audience

Facebook Premiere An Alternative to Facebook Live You’ve got to hand it to Facebook. Despite recent controversies, they keep innovating. Relentless.  They are perpetually rolling out out new initiatives, Facebook Premier being one of them. So What is Facebook Premier? It gives marketers the ability to share pre-recorded video content as if it was live. This …

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