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Persuasion Psychology

The Bandwagon Effect in Marketing – How to Use It To Sell Up a Storm

Introduction Heard of a guy called Donald Trump?  Sure you have – who hasn’t?  Trump is a one-man promotional machine, a real phenomenon.  I reckon he’s one of the greatest promoters of the modern age. As I write he’s trying to pull off the biggest upset in American political history.  First, he is the front …

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Introvert’s Revenge: How Shy, Retiring Types Can Crush It as Entrepreneurs

Yes it is true – some of the most successful people are introverts. It’s well known that many people who pursue artistic pursuits are introverts.  Think of these actors: Audrey Hepburn, Glenn Close, Richard Gere, Courtney Cox, JK Rowling, Christine Aguilera, Tom Hanks, Steve Martin, Harrison Ford, Clint Eastwood, and Julia Roberts. All introverts. Think …

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