Let’s take a walk on the wild side (apologies to Lou Reed) and posit that Keith (Keef) Richards wrote a new book about Mick and the boys through the lens of a sober man (yeah, right). It will be published in 9 months. Not any old Richards’ book (he’s written a few – ten plus). …
Keith Richards, His (Fake?) Book, and the Message For Business Owners Read More »
The Smart Way to Find Quality Clients Who Pay You More Money (and Put the Fun Back Into Your Business) Sick of deadbeat clients, small margins, and poor cash flow? Or perhaps you’re fed up with working long hours without much to show for it. It doesn’t have to be that way. If you can …
How to Use Authority Positioning to Give Your Competitors Nightmares Read More »
Introduction Heard of a guy called Donald Trump? Sure you have – who hasn’t? Trump is a one-man promotional machine, a real phenomenon. I reckon he’s one of the greatest promoters of the modern age. As I write he’s trying to pull off the biggest upset in American political history. First, he is the front …
The Bandwagon Effect in Marketing – How to Use It To Sell Up a Storm Read More »
Yes it is true – some of the most successful people are introverts. It’s well known that many people who pursue artistic pursuits are introverts. Think of these actors: Audrey Hepburn, Glenn Close, Richard Gere, Courtney Cox, JK Rowling, Christine Aguilera, Tom Hanks, Steve Martin, Harrison Ford, Clint Eastwood, and Julia Roberts. All introverts. Think …
Introvert’s Revenge: How Shy, Retiring Types Can Crush It as Entrepreneurs Read More »
“Vision is the thing that makes my heart sing. It puts a spring in my step and a smile on my face.” I said those words to an audience that had come to hear me talk about small business marketing. They sure didn’t expect me to pivot off into an esoteric topic like ‘vision’ . …
How To Get Under People’s Skin So They Almost Beg You to Buy Your Stuff. Part 1 Many years ago I had a sales mentor by the name of Larry Thompson. One of the things I remember about him was his extraordinary ability to persuade people to his point of view. He could do it …
Persuasion Psychology: How to Sell More of Your Stuff Read More »