Let’s start with leadership symbols. They will help you understand people and the way they behave. Your goal should be to create an almost mystical aura around your brand (personal and corporate). Leadership symbols can be found in cultures worldwide, and each symbol has a unique meaning. They represent power and are encoded in our …
Myths and Legends – How to Use Them to Create a Brand That People Adore Read More »
You Can’t Have a Better Tomorrow Without Your Light-Bulb Moment Today To reach the Summit, you need an epiphany. You, as the hero in your personal movie masterpiece, are facing another existential crisis. Sales are down, and cash flow is abysmal. What to do? You can double down and do the same old things in the …
Let’s take a walk on the wild side (apologies to Lou Reed) and posit that Keith (Keef) Richards wrote a new book about Mick and the boys through the lens of a sober man (yeah, right). It will be published in 9 months. Not any old Richards’ book (he’s written a few – ten plus). …
Keith Richards, His (Fake?) Book, and the Message For Business Owners Read More »
The Smart Way to Find Quality Clients Who Pay You More Money (and Put the Fun Back Into Your Business) Sick of deadbeat clients, small margins, and poor cash flow? Or perhaps you’re fed up with working long hours without much to show for it. It doesn’t have to be that way. If you can …
How to Use Authority Positioning to Give Your Competitors Nightmares Read More »
Introduction Heard of a guy called Donald Trump? Sure, you have – who hasn’t? Trump is a one-man promotional machine, a real phenomenon. I reckon he’s one of the greatest promoters of the modern age. As I write he’s trying to pull off the biggest upset in American political history. First, he is the front …
The Bandwagon Effect in Marketing – How to Use It to Sell Up a Storm Read More »