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Mini Tutorials

How to Use Enhanced Testimonials and Mini Case Studies to Mesmerize Your Prospects. Part 1

Enough is enough I’m writing this because I am sick and tired of seeing lame-o websites that don’t stand out. Same old some old. I’m calling out ho-hum home pages, dreary About pages and mind-numbing Testimonial pages (or testimonials generally). I’ve previously written a post regarding About Pages, and the next cab off the rank …

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Business Posture: How to Play the Posture Game and Crush Your Competitors

Posture Building Techniques to Attract New Customers Like Bees to a Honey Pot  Introduction I’ve had a long and varied career in sales and marketing.  But I didn’t learn about posture till many years after I set out on this pathway. I first learnt about posture from an author by the name of Robert J …

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How to Use Effective Messaging to Attract Your Best Customers

How to Use Laser Targetted Messaging to Attract Highly Profitable Customers So today I want to talk about messaging.  I’ve written about it before but only as part of a larger article covering a broader topic. But the subject of messaging is so important I think it very appropriate to shift it to center stage …

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8 Ways to Convert Uncommitted Lookers Into Hot Prospects Online

Grab ‘Em While They’re Hot (or Even Luke Warm) Like water slopping around a bucket visitors to your website are a fluid lot.  Here today, gone tomorrow.  It doesn’t take much for them to run away, in pursuit of the next magical elixir.  Welcome to the world of marketing, internet style. It’s the way the …

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6 Ways Your Website Can Generate More Leads and Sell Up a Storm

Effective Messaging NOT Design Is the Way to Make More Sales From Your Website If you want to attract more customers to your business, you’ll need to be REALLY good at this…… Messaging Messaging is more important than your logo, more important than design and aesthetic elements. The message is all. Think of the different …

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How to Use a Blog to Give You Instant Credibility, Even If You Don’t Have Any Now

The Catch in Catch 22 They call it Catch 22. It’s a term that became famous after the release of the book by Joseph Hellier, aptly named Catch 22.  A movie of the same name starring the wonderful Alan Arkin was released which went onto become quite a hit. So what does Catch 22 mean?  …

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