Mini Tutorials

9 Ways to Use LinkedIn Articles and Posts to Drive More Traffic to Your Website

Here’s a thought. Stimulate interest on LinkedIn then direct people to your website. You’ll get an SEO benefit but more than this; most of the people flowing from LinkedIn will already know you, or at least they’ll know your name, and will likely be connected to you. If you’ve fully optimised your website for conversion,

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How To Influence and Persuade With Powerful Story Telling

Have I Got a Story For You! From time immemorial people have been captivated by stories. Why? Because stories inspire, challenge, provoke and give comfort. Starting as infants we become immersed in stories.  But as we mature and become adults stories still infuse our thinking. Stories appear in different forms and inhabit different areas of

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How to Use Enhanced Testimonials and Mini Case Studies to Mesmerize Your Prospects. Part 2

In my first post on this topic, I showed you how to use Enhanced Testimonials to generate more leads and make sales. Read it here: How to Use Enhanced Testimonials and Mini Case Studies to Mesmerize Your Prospects. Part 1. It’s a good simple strategy but not as effective as Mini Case Studies. And that’s

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How to Use Enhanced Testimonials and Mini Case Studies to Mesmerize Your Prospects. Part 1

Enough is enough I’m writing this because I am sick and tired of seeing lame-o websites that don’t stand out. Same old some old. I’m calling out ho-hum home pages, dreary About pages and mind-numbing Testimonial pages (or testimonials generally). I’ve previously written a post regarding About Pages, and the next cab off the rank

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