Lead Generation

Better LinkedIn Content in the Age of AI

Dead Posts Society. Wanna join? The Problem With B2B Content – Nobody Cares When Robin Williams appeared in Dead Poets Society, he grabbed people’s attention.  It was a riveting performance that some said should have won him an Academy Award.  No luck. When people pay to see a movie, attention is guaranteed.  After all, they’re …

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How to Acquire Ideal Clients Without Being ‘Salesy’

“How do you acquire ideal clients whilst maintaining respect, authority and status?” This is the question I asked a business coach recently. He’s a highly-skilled operator but when it comes to self-promotion, he was sometimes hesitant.  His view seemed to be that ‘if people need my services, they can seek me out’. Hiding your light …

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