Core Concepts

Myths and Legends – How to Use Them to Create a Brand That People Adore

Let’s start with leadership symbols. They will help you understand people and the way they behave.   Your goal should be to create an almost mystical aura around your brand (personal and corporate). Leadership symbols can be found in cultures worldwide, and each symbol has a unique meaning. They represent power and are encoded in our […]

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How to Acquire Ideal Clients Without Being ‘Salesy’

“How do you acquire ideal clients whilst maintaining respect, authority and status?” This is the question I asked a business coach recently. He’s a highly-skilled operator but when it comes to self-promotion, he was sometimes hesitant.  His view seemed to be that ‘if people need my services, they can seek me out’. Hiding your light

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