Core Concepts

How to Acquire Ideal Clients Without Being ‘Salesy’

“How do you acquire ideal clients whilst maintaining respect, authority and status?” This is the question I asked a business coach recently. He’s a highly-skilled operator but when it comes to self-promotion, he was sometimes hesitant.  His view seemed to be that ‘if people need my services, they can seek me out’. Hiding your light …

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How To Influence and Persuade With Powerful Story Telling

Have I Got a Story For You! From time immemorial people have been captivated by stories. Why? Because stories inspire, challenge, provoke and give comfort. Starting as infants we become immersed in stories.  But as we mature and become adults stories still infuse our thinking. Stories appear in different forms and inhabit different areas of …

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