Core Concepts

How To Influence and Persuade With Powerful Story Telling

Have I Got a Story For You! From time immemorial people have been captivated by stories. Why? Because stories inspire, challenge, provoke and give comfort. Starting as infants we become immersed in stories.  But as we mature and become adults stories still infuse our thinking. Stories appear in different forms and inhabit different areas of …

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Words That Sell 13. Leverage the Existing Assets In Your Business

How to Leverage Existing ‘Assets’ In Your Business to Make Sales With ZERO Ad Spend The Key to Great Marketing Forget the theoretical blather. Great marketing is about one thing and one thing only: “Connect on an emotional level and activate people’s innate urge to take action.”    How do we do it?  There are different …

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