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Core Concepts

The Bandwagon Effect in Marketing – How to Use It To Sell Up a Storm

Introduction Heard of a guy called Donald Trump?  Sure you have – who hasn’t?  Trump is a one-man promotional machine, a real phenomenon.  I reckon he’s one of the greatest promoters of the modern age. As I write he’s trying to pull off the biggest upset in American political history.  First, he is the front …

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Business Posture: How to Play the Posture Game and Crush Your Competitors

Posture Building Techniques to Attract New Customers Like Bees to a Honey Pot  Introduction I’ve had a long and varied career in sales and marketing.  But I didn’t learn about posture till many years after I set out on this pathway. I first learnt about posture from an author by the name of Robert J …

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How to Use Effective Messaging to Attract Your Best Customers

How to Use Laser Targetted Messaging to Attract Highly Profitable Customers So today I want to talk about messaging.  I’ve written about it before but only as part of a larger article covering a broader topic. But the subject of messaging is so important I think it very appropriate to shift it to center stage …

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8 Ways to Convert Uncommitted Lookers Into Hot Prospects Online

Grab ‘Em While They’re Hot (or Even Luke Warm) Like water slopping around a bucket visitors to your website are a fluid lot.  Here today, gone tomorrow.  It doesn’t take much for them to run away, in pursuit of the next magical elixir.  Welcome to the world of marketing, internet style. It’s the way the …

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Introvert’s Revenge: How Shy, Retiring Types Can Crush It as Entrepreneurs

Yes it is true – some of the most successful people are introverts. It’s well known that many people who pursue artistic pursuits are introverts.  Think of these actors: Audrey Hepburn, Glenn Close, Richard Gere, Courtney Cox, JK Rowling, Christine Aguilera, Tom Hanks, Steve Martin, Harrison Ford, Clint Eastwood, and Julia Roberts. All introverts. Think …

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