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Core Concepts

How to Use Enhanced Testimonials and Mini Case Studies to Mesmerize Your Prospects. Part 1

Enough is enough I’m writing this because I am sick and tired of seeing lame-o websites that don’t stand out. Same old some old. I’m calling out ho-hum home pages, dreary About pages and mind-numbing Testimonial pages (or testimonials generally). I’ve previously written a post regarding About Pages, and the next cab off the rank …

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The Bandwagon Effect in Marketing – How to Use It To Sell Up a Storm

Introduction Heard of a guy called Donald Trump?  Sure you have – who hasn’t?  Trump is a one-man promotional machine, a real phenomenon.  I reckon he’s one of the greatest promoters of the modern age. As I write he’s trying to pull off the biggest upset in American political history.  First, he is the front …

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Business Posture: How to Play the Posture Game and Crush Your Competitors

Posture Building Techniques to Attract New Customers Like Bees to a Honey Pot  Introduction I’ve had a long and varied career in sales and marketing.  But I didn’t learn about posture till many years after I set out on this pathway. I first learnt about posture from an author by the name of Robert J …

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How to Use Effective Messaging to Attract Your Best Customers

How to Use Laser Targetted Messaging to Attract Highly Profitable Customers So today I want to talk about messaging.  I’ve written about it before but only as part of a larger article covering a broader topic. But the subject of messaging is so important I think it very appropriate to shift it to center stage …

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