Copywriting

How to Banish Hard Sales Pitches, and Use Captivating Stories Instead

Lots of people I talk to are not comfortable promoting themselves. The mere thought of doing sales work fills them with dread.   ‘Quelle horreur’ they exclaim.  That, of course, assumes they’re French. If not French, they’ll say something else, like nefret etmek  (Turkish version).  Forgive my lame attempt at humor, but the point is that a vast number of …

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