Dead Posts Society. Wanna join? The Problem With B2B Content – Nobody Cares When Robin Williams appeared in Dead Poets Society, he grabbed people’s attention. It was a riveting performance that some said should have won him an Academy Award. No luck. When people pay to see a movie, attention is guaranteed. After all, they’re …
Lots of people I talk to are not comfortable promoting themselves. The mere thought of ‘doing sales’ fills them with dread. ‘Quelle horreur’ they exclaim. That, of course, assumes they’re French. If not French, they’ll say something else, like nefret etmek (Turkish version). Forgive my lame attempt at humor, but the point is that a vast number of …
How to Banish Hard Sales Pitches, and Use Captivating Stories Instead Read More »
Last week someone friended me on Facebook. He is a coach. But not just any old coach; this guy calls himself an ‘expert coach.’ I have a problem with that. Shall I explain? It’s a copy issue, pure and simple. I hope you avoid making the same mistake. So, let’s dig a bit deeper. But …