Simple Tips To Boost Your Business Blog
You run a business, and you have a website with a blog.
But it doesn’t seem to be working. You’re not getting more traffic and leads. And engagement (likes, comments and shares) is zero.
Here is why it happens:
Most business blogs are lame.
They don’t educate, they don’t sell, and they don’t motivate people to take action.
The sad thing is that most business owners don’t understand the power potential of a blog.
And because of this, the blog sits there – a mere addendum to your website. An afterthought, a shriveled appendage.
Welcome to the blog dead zone. Your blog was unloved and unwanted because you didn’t understand how to make it work for you.
But don’t despair. There is a way forward. Yes,siree – I have good news for you today.
You CAN turn your blog into a rolled gold success story.
So let me show you the main reasons blogs fail, and how you can ensure you run your blog the right way for future prosperity.
Why Blogs Fail and How to Make Yours a Winner
1. Lack Of An Overarching Narrative
Just as a movie has a narrative that fuses the plot and sub-plots into a meaningful whole, your blog needs a coherent narrative.
To put it another way.
Stay focused on your core message. Then, intersperse it with subsidiary messages or themes that add to the core.
The core message should revolve around the pain points and hot buttons of your target market and your USP – Unique Selling Proposition. If you haven’t got these three things figured yet, you need to sort it out quick. See Point 4 for more illumination.
(I also wrote about these issues on my last blog post 14 Marketing Mistakes That Most Businesses Make)
2. No Call to Action
Every blog post needs a call to action. Give people good, helpful content, and end the post with an offer and a call to action – an offer too good to refuse.
Some business owners hesitate to include a call to action because they don’t want to appear pushy or overly aggressive. But you have every right to do it, especially if you’ve given them good content in the blog post.
Including a call to action is the next logical step for the reader – they want and need to be directed.
Scroll down for an example of my call to action.
3. Too Much About You, Not Enough About Them
Heard of WIIFM? What’s in it for me? Everyone is selfish, so give people what they want. Above all, when you talk about your products and services always do it in a benefit laden way.
After all, your audience has problems (and hot buttons) – so how are you going to solve them?
Bottom line: Successful bloggers are always creating content that solves problems and offers a better tomorrow.
How Not to Do It
Here is an example of boring, ‘me focused’ content:
From a health coaching business:
“I’m a health coach who is experienced in helping people achieve better health outcomes. I’ve got certificates in nutrition and weight management, and people tell me that I am very knowledgeable.”
And my version after a makeover:
“If you’re like a lot of people I talk to, you’re not exactly feeling on top of the world right now. So, I have good news for you today. Here is a way to discover how you can transform your HEALTH and your LIFE, just like me. Read on……..”
4. Clueless About Pain Points and Hot Buttons
I wrote about this topic on one my blog posts. Here is partly what I said:
“There are two things you MUST do before embarking on an authority positioning program:
Understand the Pain Points and Hot Buttons Of Your Audience.
Think of your ideal clients. What are their defining characteristics? What keeps them awake at night? What itch do they have that needs to be scratched? Can you identify problems they don’t even know they have? (That last one could be a game changer.)
Simple truth – if people have a pressing issue, they’ll do just about anything to get some relief.
If your business is about pain alleviation, you need to remind them of their pain, before you offer a solution. Bringing out the pain is more than stating the obvious. Sometimes you must go further. You do it by pressing the exposed nerve till they MUST have relief NOW!”
Read the rest of the post here: 14 Marketing Mistakes That Most People Make
5. Poor Visual Appeal
Obviously, your website needs to look nice and professional. But so does your blog content.
The layout is important. So, structure your content in a visually appealing way. Break up the text into smaller paragraphs and sentences, then remove all non-essential words.
Also, consider using sub-headings, indents, bullet points, italics, highlights, and bolded words/phrases.
6. Lack of Grabber Headlines
You can’t get someone to read the content if the headline doesn’t catch their attention and draw them into reading your post. Each blog post must have a compelling headline. It’s not optional. Examples of headlines that work are:
How to Headlines:
Example: How to Use Authority Positioning to Give Your Competitors Nightmares
Tale of Woe Headlines:
Example: Blogging Nightmares and Other Horror Stories
Pick a Fight Headlines:
Example: The Daily Blog Post Myth
List Style Headlines:
Example: Eight Ways to Convert Uncommitted Lookers Into Hot Leads
7. The Content Is Boring and Fails to Engage
Content does not need to be boring. It’s ok to spice things up a bit. Try using questions to get them thinking, and draw them into your post.
Another technique is to use stories. Customer stories work great – people love reading them. So create mini case histories, testimonial stories (build a story around a testimonial), and team member stories.
Stories don’t always need to be business related. Sometimes it’s good to give people a glimpse into the lives of key individuals (including you) in your company.
Along with stories, metaphors work well. For example:
“Just as a blocked blood vessel can cause sudden death, a blocked downpipe can cause premature failure of your roof.”
“Our success is the fruit of many years of careful planning and market research.”
“They’re plowing most of the profits back into the business.”
“Like a hot knife cutting through butter, our forensic accounting system will help cut waste from your overheads.”
8. Not Using SEO Techniques
Sometimes being too focused on SEO (search engine optimization) can cramp your creativity. But, if you use SEO techniques, you will likely get some of your posts ranked on search engines. A handy traffic boost for you.
Ideally, you’ll focus on ‘long tail’ keywords – keywords that don’t have too much competition and are easy to rank for. Once you have your list, create some content around the keywords.
A blog is one of the very best ways to get more traffic from the search engines. Why?
When it comes to search engines like Google, for local businesses the name of the game is location and industry relevance.
A blog can be a powerful relevance building tool. It gives you enormous scope to publish location and industry relevant content, quickly and easily. Your customers and the search engines will lap it up.
This is why sites with blogs tend to get higher rankings on Google than a website that doesn’t don’t have one. Although a blog post may not get much traffic, it will help your overall website rankings.
If you add a new service and want to get the related keywords ranking fast, put together a blog post, then publish it. You could do that in an hour or less. And here is more good news: most of the time there will be no need for additional backlinking or off page activities.
9. Absence of a List Building Strategy
They say the fortune is in the list. And for affiliate and internet marketers, it is. But even if you run a traditional business, the chances are that including a list building strategy will do wonders for your business.
A significant percentage of your website visitors aren’t quite ready to buy. So, it makes enormous sense to grab them now with a lead magnet offer. Then, follow them up with email, until they are ready to buy.
If you don’t do it, you’ll be leaving a heck of a lot of money on the table.
And here’s the thing:
Most of your competitors aren’t doing it. So there is a golden opportunity to seize the initiative and go for the gold.
I always want to build my list of email subscribers. You should too.
10. Lack of Consistency
Lack of consistency is one of the biggest reasons for blog failure. You need to be posting content to your blog on a regular basis. How often? At the minimum, once a month, but aim for weekly posts, at least in the early stages.
Regular posts will help you get more traffic. But it will also instill confidence. Visitors will see that you’re a serious player and a reliable source of interesting, relevent, and helpful information.
The Wrap Up
You haven’t made your blog a priority because you don’t believe in it.
You started your blog because it seemed like a good idea at the time. But soon enough it became another ‘dumb idea that fell by the wayside’.
Now’s the chance to get your blog back on track. So, after reviewing the above tips you should now have a much better idea about how to make your blog a big success story.
Your Turn – Time to Comment!
What was your biggest takeout from this post?
After reading this post are there any ideas that you will now embrace?
Make a comment below!
****Special Free Offer****
I will give you 30 minutes of my time (by phone or Skype) for brainstorming, including specific strategies on your USP, customer messaging, and narrative development. That’s a $300 value. I’ll always focus on skyrocketing your income by showing you how to attract clients who pay you top dollar.
All at no cost to you. All I ask for in return is a testimonial and the opportunity to build a valuable relationship.
Results matter, so that will be my focus for you – to give you useful ideas you can use straight away.