9 Ways to Use LinkedIn Articles and Posts to Drive More Traffic to Your Website

Here’s a thought. Stimulate interest on LinkedIn then direct people to your website. You’ll get an SEO benefit but more than this; most of the people flowing from LinkedIn will already know you, or at least they’ll know your name, and will likely be connected to you. If you’ve fully optimised your website for conversion,

9 Ways to Use LinkedIn Articles and Posts to Drive More Traffic to Your Website Read More »

Google My Business Messaging For Desktop 2021

Google My Business Messaging – Google’s Answer to Facebook Messenger This year Google started rolling out new functionality so you can message prospective customers directly from your Google My Business desktop interface. People coming across your Google My Business profile in search results can interact with your listing in multiple ways.  They can click through to

Google My Business Messaging For Desktop 2021 Read More »

How to Banish Hard Sales Pitches, and Use Captivating Stories Instead

Lots of people I talk to are not comfortable promoting themselves. The mere thought of ‘doing sales’ fills them with dread.   ‘Quelle horreur’ they exclaim.  That, of course, assumes they’re French. If not French, they’ll say something else, like nefret etmek  (Turkish version).  Forgive my lame attempt at humor, but the point is that a vast number of

How to Banish Hard Sales Pitches, and Use Captivating Stories Instead Read More »