You Can’t Have a Better Tomorrow Without Your Light-Bulb Moment Today To reach the Summit, you need an epiphany. You, as the hero in your personal movie masterpiece, are facing another existential crisis. Sales are down, and cash flow is abysmal. What to do? You can double down and do the same old things in the …
Innovative Strategies for Trades and other Service-Based Businesses Glen Stamper runs Zen Roofing in Brisbane, Australia. He started the business when the company he was working for closed down. As Glen says, ‘One door closes, and another opens.’ Not just another roofing business. Glen knows that it doesn’t matter how good a job his …
Words That Sell 14. Zen Roofing With Glen Stamper Read More »
Have I Got a Story For You! From time immemorial people have been captivated by stories. Why? Because stories inspire, challenge, provoke and give comfort. Starting as infants we become immersed in stories. But as we mature and become adults stories still infuse our thinking. Stories appear in different forms and inhabit different areas of …
How To Influence and Persuade With Powerful Story Telling Read More »
Let’s take a walk on the wild side (apologies to Lou Reed) and posit that Keith (Keef) Richards wrote a new book about Mick and the boys through the lens of a sober man (yeah, right). It will be published in 9 months. Not any old Richards’ book (he’s written a few – ten plus). …
Keith Richards, His (Fake?) Book, and the Message For Business Owners Read More »
How to Leverage Existing ‘Assets’ In Your Business to Make Sales With ZERO Ad Spend The Key to Great Marketing Forget the theoretical blather. Great marketing is about one thing and one thing only: “Connect on an emotional level and activate people’s innate urge to take action.” How do we do it? There are different …
Words That Sell 13. Leverage the Existing Assets In Your Business Read More »