Google My Business Messaging – Google’s Answer to Facebook Messenger This year Google started rolling out new functionality so you can message prospective customers directly from your Google My Business desktop interface. People coming across your Google My Business profile in search results can interact with your listing in multiple ways. They can click through to …
Your Speaker’s Website – a Gig Sucking Money Spinner or a Digital Dead End? So, you’re a public speaker. You love to strut your stuff and share your magic. And you’ve got a website (or at least planning to build one) and want your site to book new speaking gigs. Now hear this: Perhaps you’re …
Kick-Butt Website Formula For Speakers and Presenters Read More »
How to Get An Instant Traffic Boost From Google (and Without Paid Ads) Google loves it when you update old content. Why? Because the internet is full of content, making it harder to stand out from vast amounts of content. This makes the SEO aspects of content harder. That is why it’s so important to update your …
Lots of people I talk to are not comfortable promoting themselves. The mere thought of ‘doing sales’ fills them with dread. ‘Quelle horreur’ they exclaim. That, of course, assumes they’re French. If not French, they’ll say something else, like nefret etmek (Turkish version). Forgive my lame attempt at humor, but the point is that a vast number of …
How to Banish Hard Sales Pitches, and Use Captivating Stories Instead Read More »
Last week someone friended me on Facebook. He is a coach. But not just any old coach; this guy calls himself an ‘expert coach.’ I have a problem with that. Shall I explain? It’s a copy issue, pure and simple. I hope you avoid making the same mistake. So, let’s dig a bit deeper. But …