Is Organic Social Media Marketing a Thing of the Past?

Contrary to popular belief, one cannot simply purchase social media followers or space online for the best marketing campaign. Having an organic social media following is is the foundation to online marketing. With the current climate of social media, some consumers can be concerned that they are not getting “real” content from brands. By building …

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Integration Nation: 5 Tips for Integrating Social Media and Email Marketing

Many novice marketers are under the impression that email marketing has become obsolete, but this could not be further from the truth. There are many ways to incorporate email marketing into your current social media marketing strategy in order to maintain its relevance. For instance, making your emails shareable to various social media platforms will …

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Content Optimization: How to Optimize your Content for Maximum Results

Getting the maximum benefit from your content is an ongoing process that takes a consistent and concerted effort. Choosing the appropriate keywords is critical for your content optimization and website rankings. It’s also important to have matching keywords in all of the right areas. Be sure to make your content stand out by using tags, …

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