Creating a persona that represents your social media presence can be done by adequately evaluating your best customer’s persona. It is important to look at their demographics and social signals that they best respond to in order to create a persona that will generate the same engagement in the future. For instance, narrowing down qualities …
Creating a Persona for Your Social Media Campaign Read More »
Outsourcing benefits businesses because it gives them the advantage of having to delegate a task to an outside business for a much lower cost than if they had handled it in-house. This can be helpful to businesses who want to stay competitive without having to spend a lot of money. There are lots of opportunities …
Why Outsourcing Your Social Media Marketing is a Smart Move Read More »
Did you know that social media has been deemed the number one way to grow ROIs? With that being said, it is vital that companies know how to drive sales through various social media platforms. One way to increase your authenticity towards Instagram followers, is to showcase their user experience. This provides content that is …
Many novice marketers are under the impression that email marketing has become obsolete, but this could not be further from the truth. There are many ways to incorporate email marketing into your current social media marketing strategy in order to maintain its relevance. For instance, making your emails shareable to various social media platforms will …
Integration Nation: 5 Tips for Integrating Social Media and Email Marketing Read More »
With over 3.5 billion individuals owning a social media account, it is vital that your company keeps up with the modern times. Consumers have been shown to check out a business’s social media presence before making a purchase, so it is imperative that this presence correctly represents your brand. Also be sure to backlink your …
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Getting the maximum benefit from your content is an ongoing process that takes a consistent and concerted effort. Choosing the appropriate keywords is critical for your content optimization and website rankings. It’s also important to have matching keywords in all of the right areas. Be sure to make your content stand out by using tags, …
Content Optimization: How to Optimize your Content for Maximum Results Read More »
Facebook is continuously making changes and adjustments to the newsfeed. The reason is simple: to curtail or prevent spam, memes that are copy-paste, and also fake news. Facebook also wants brands to publish posts that have more conversational content which feels more human. This blog post sets out to help marketers to achieve the goal …
How to Write Facebook Posts That Feel More Human Read More »
People who create content are eager to share it with the world and hope that it engages with them. But what they do not yet know is if that engagement is working as they hoped it would. That is the subject for this blog piece. But first, what is engaging content? To put ourselves in …
6 Things You Must Do to Find out if Your Content is Engaging Read More »
When one wants to undertake online fundraising, he should consider the email list strategy as the lifeblood of the event. The email list can help the fundraisers to convert and retain donors, grow their base of volunteers, and keep their supporters informed. In order to make the email newsletter successful, one has to ensure that …
3 Reasons to Require Verified Opt-In for your Email Newsletter Read More »
Video marketing is a great tool to get people talking. However, like all other tools, it must be used carefully. Common video marketing mistakes is not getting to the point, or creating overly-long videos, because people have very short attention spans. Another common mistake is selling too hard; people do not like to be talked …
8 Video Marketing Mistakes That Are Killing Your Sales Read More »