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Integration Nation: 5 Tips for Integrating Social Media and Email Marketing

Many novice marketers are under the impression that email marketing has become obsolete, but this could not be further from the truth. There are many ways to incorporate email marketing into your current social media marketing strategy in order to maintain its relevance. For instance, making your emails shareable to various social media platforms will …

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Why You Should Hire Someone to Manage Your Social Media Accounts

Hiring someone specifically to manage your social media accounts may be one of the most profitable decisions you make in 2019. A successful social media manager will not only track marketing efforts across all of your social media platforms, but they will also ensure that your brand maintains a consistent image throughout all social media …

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Instagram: How to Build a Following That Will Care About Your Startup’s Content

It is important when building a reputable Instagram account that you have discoverable content within your page. This means utilizing tactics such as hashtags on each post. Hashtags alone have been proven to increase traffic by up to 12%, which is quite a considerable amount. Also find out how to partner with niche influencers so …

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5 Fundamental Flaws With Your Brand Messaging (And Ways To Fix Them)

Storytelling about your brand has to cover many different areas, including your products/services, your brand’s values, and history and your employees. Nike is a great example of a brand with consistently high-quality storytelling and is a great model for how you can use your brand’s narrative to its utmost. It is also very important to …

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Content Optimization: How to Optimize your Content for Maximum Results

Getting the maximum benefit from your content is an ongoing process that takes a consistent and concerted effort. Choosing the appropriate keywords is critical for your content optimization and website rankings. It’s also important to have matching keywords in all of the right areas. Be sure to make your content stand out by using tags, …

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