Did you know that social media has been deemed the number one way to grow ROIs? With that being said, it is vital that companies know how to drive sales through various social media platforms. One way to increase your authenticity towards Instagram followers, is to showcase their user experience. This provides content that is …
Many novice marketers are under the impression that email marketing has become obsolete, but this could not be further from the truth. There are many ways to incorporate email marketing into your current social media marketing strategy in order to maintain its relevance. For instance, making your emails shareable to various social media platforms will …
Integration Nation: 5 Tips for Integrating Social Media and Email Marketing Read More »
Hiring someone specifically to manage your social media accounts may be one of the most profitable decisions you make in 2019. A successful social media manager will not only track marketing efforts across all of your social media platforms, but they will also ensure that your brand maintains a consistent image throughout all social media …
Why You Should Hire Someone to Manage Your Social Media Accounts Read More »
It is important when building a reputable Instagram account that you have discoverable content within your page. This means utilizing tactics such as hashtags on each post. Hashtags alone have been proven to increase traffic by up to 12%, which is quite a considerable amount. Also find out how to partner with niche influencers so …
Instagram: How to Build a Following That Will Care About Your Startup’s Content Read More »
With over 3.5 billion individuals owning a social media account, it is vital that your company keeps up with the modern times. Consumers have been shown to check out a business’s social media presence before making a purchase, so it is imperative that this presence correctly represents your brand. Also be sure to backlink your …
Six Social Media Tips for Small Businesses Ready to Grow Read More »
Storytelling about your brand has to cover many different areas, including your products/services, your brand’s values, and history and your employees. Nike is a great example of a brand with consistently high-quality storytelling and is a great model for how you can use your brand’s narrative to its utmost. It is also very important to …
5 Fundamental Flaws With Your Brand Messaging (And Ways To Fix Them) Read More »
Getting the maximum benefit from your content is an ongoing process that takes a consistent and concerted effort. Choosing the appropriate keywords is critical for your content optimization and website rankings. It’s also important to have matching keywords in all of the right areas. Be sure to make your content stand out by using tags, …
Content Optimization: How to Optimize your Content for Maximum Results Read More »
The four faces in the picture in the blog post have one thing in common and that is they are all different. They are different in the clothes they wear and different in their personalities and values. Also, the goals that they pursue in life are different. That is the uniqueness that each of them …
4 Tips for Creating Emotional Connections With Personalized Posts Read More »
Facebook is continuously making changes and adjustments to the newsfeed. The reason is simple: to curtail or prevent spam, memes that are copy-paste, and also fake news. Facebook also wants brands to publish posts that have more conversational content which feels more human. This blog post sets out to help marketers to achieve the goal …
How to Write Facebook Posts That Feel More Human Read More »
People can win big with social media. This includes the effective use of marketing automation. But what they are not told is that dumpster fires do exist in these areas. One recent example is AT&T super-spammy Ticket chasers program. This program gave people the chance to win free tickets to NCAA events. The program was …
Social Media Automation Is Bad, and Other Marketing Lies Read More »