Susan Trivers, Impact Pricing and Thought Leadership Join Kim Willis and Impact Pricing Specialist Susan Trivers as they explore ideas about pricing initiatives and the role of Thought Leadership in growing a business. Topics covered are as follows: The pathway to thought leadership. The role of “heart and soul” in thought leadership. Don’t set out …
Dominate Your Space…. You, As a B2B Thought Leader Here is what’s happening in the real world: In 2022, publishers lost $22 billion due to ad-blocking software. The EU is in the process of severely restricting ad retargeting practices. And if you think it won’t happen in the anglosphere and elsewhere, think again. Invasive advertising …
Dead Posts Society. Wanna join? The Problem with B2B Content – Nobody Cares When Robin Williams appeared in Dead Poets Society, he grabbed people’s attention. It was a riveting performance that some said should have won him an Academy Award. No luck. When people pay to see a movie, attention is guaranteed. After all, …
Business Storytelling – how not to do it Sugar and spice and everything nice. Nor is it about happy endings. Well, not always. It’s about the struggle. And the setbacks. Sure, good stuff happens, such as learnings and breakthroughs. And if you hang in there long enough, you may score some big wins. But the point …
The Wrong Way to Create a Business Story for Your Brand Read More »
Let’s start with leadership symbols. They will help you understand people and the way they behave. Your goal should be to create an almost mystical aura around your brand (personal and corporate). Leadership symbols can be found in cultures worldwide, and each symbol has a unique meaning. They represent power and are encoded in our …
Myths and Legends – How to Use Them to Create a Brand That People Adore Read More »