Words That Sell 17. Most Marketers Are Doing Sales, Not Marketing

 Forget About Leads Most marketers don’t have a leads problem; they have a conversion problem.  On way to overcome the problem is to focus more on marketing and content and less on doing typical sales work.  The best type of content  educates and changes beliefs, which is a prerequisite for more sales success.  Get it …

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How to Banish Hard Sales Pitches, and Use Captivating Stories Instead

Lots of people I talk to are not comfortable promoting themselves. The mere thought of doing sales work fills them with dread.   ‘Quelle horreur’ they exclaim.  That, of course, assumes they’re French. If not French, they’ll say something else, like nefret etmek  (Turkish version).  Forgive my lame attempt at humor, but the point is that a vast number of …

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