Dead Posts Society. Wanna join? The Problem With B2B Content – Nobody Cares When Robin Williams appeared in Dead Poets Society, he grabbed people’s attention. It was a riveting performance that some said should have won him an Academy Award. No luck. When people pay to see a movie, attention is guaranteed. After all, they’re …
Business Storytelling – how not to do it Sugar and spice and everything nice. Nor is it about happy endings. Well, not always. It’s about the struggle. And the setbacks. Sure, good stuff happens, such as learnings and breakthroughs. And if you hang in there long enough, you may score some big wins. But the point …
The Wrong Way to Create a Business Story for Your Brand Read More »
Let’s start with leadership symbols. They will help you understand people and the way they behave. Your goal should be to create an almost mystical aura around your brand (personal and corporate). Leadership symbols can be found in cultures worldwide, and each symbol has a unique meaning. They represent power and are encoded in our …
Myths and Legends – How to Use Them to Create a Brand That People Adore Read More »
Should Sharing Your Process Be Part of Your Marketing Method? 🤔 I’ve asked myself this question many times. Then then it hit me….. So, let’s get clear about something. Different businesses have different needs. Sharing your process in the marketing context is not for everyone. If you’re promoting a small ticket B2C type of product, …
Client Acquisition Blueprint For Fractional CFOs (and COOs) Kim Willis Attract Your Perfect Client Online – GUARANTEED Do It Without: Running ads Being ‘salesy’ Spending hours a day on social media platforms Writing oodles of content Spending a fortune on Coaches, Consultants and Marketing Agencies Includes $20,000 Fee Income GUARANTEE! I feel I know your …
Client Acquisition Blueprint For Fractional CFOs (and COOs) Read More »