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What Local Businesses Need to Know About Video Marketing on Social Media

Did you know that the average adult in the United States takes in over 100 minutes of digital media each day? It should be no surprise that 39 of those minutes are spent watching digital media through online platforms. Having engaging digital content is imperative for any growing or established business, whether it be in …

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Is Organic Social Media Marketing a Thing of the Past?

Contrary to popular belief, one cannot simply purchase social media followers or space online for the best marketing campaign. Having an organic social media following is is the foundation to online marketing. With the current climate of social media, some consumers can be concerned that they are not getting “real” content from brands. By building …

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Why Buying Fake Followers Kills Your Credibility on Instagram

Purchasing fake followers is a trend that has been consistently seen among Instagram users lately, but it’s really taking a toll on those who engage in the practice. When a consumer sees an account that has thousands of followers but little engagement, it automatically causes them to question the authenticity of your brand. Generating followers …

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