People who create content are eager to share it with the world and hope that it engages with them. But what they do not yet know is if that engagement is working as they hoped it would. That is the subject for this blog piece. But first, what is engaging content? To put ourselves in the shoes of your reader, one has to realize that they do not know what it means for content to be engaging but when they read the content they understand how they feel about it.
If your content is uninteresting, they simply change a content provider and move to your competitors. But if the content strikes a chord with them, they will share it with friends or leave a comment on it. So some ideas and questions you can use to tell if his content is engaging is to ask whether people are sharing it. This is the first metric that marketers consider and you should do the same. The second metric is to consider whether people leave comments on your blog. Other metrics are outlined in the blog piece.
- Many persons who create pieces of content share it with the world with the hope that it engages them but don’t know if that works.
- This blog piece sets out to help content creators in how they can make sure that their content is doing the job of engaging their audience.
- Although many readers of content do not know what it means for it to be engaging they know one when they see one.
“Shares on a piece of content are one of the first metrics marketers look at when they want to assess engagement.”