Fading in obscurity is one of the worst ways to become less relevant on social media, so it is imperative that your brand stays continuously active by making posts throughout the day with relative content. When generating this content, try to include visuals such as pictures and videos. Although they do not sound revolutionary, it has been shown that including visuals within your content will automatically lead to higher levels of lead generation for your brand.
- It is known that fads are an ever changing thing that come and go all the time and with social media their frequency has become faster.
- Businesses should not rely on fads or trends on social media because this is a problematic area especially if they want to resonate with their target audience.
- In order to cultivate a social media strategy that endures for the long term one needs to understand the basic principles that underlie social media.
“Stealing someone else’s work –– their words, images, or videos –– without permission could land your company in serious legal trouble.”