The four faces in the picture in the blog post have one thing in common and that is they are all different. They are different in the clothes they wear and different in their personalities and values. Also, the goals that they pursue in life are different. That is the uniqueness that each of them possesses.
This fact is very important for people who run businesses. Another fact business owners want to know is whether people like being told what it is that they should buy. This is because many persons balk at the thought of someone telling them where to shop or what to buy. This is true for Millennials, a generation that detests everything in the corporate world and who will never trust a business. Traditional advertising is a bad idea for them because they prefer that brands form an emotional connection with them.
And for a brand to create that emotional connection, the first thing it needs to do is to understand the needs of its target audience. That is where emotional marketing comes into play. Emotional marketing prioritizes the social response and put personalization at the forefront of their customer endeavors.
- The author posted a picture and states that by looking at their faces one can see that they wear different clothes and have different personalities.
- People’s personality makes them stand out and influences their shopping behavior so it should matter to business owners to study this.
- The generation that is called Millenials are known to have buying power and also they are deeply suspicious of anything that is connected to the corporate world.
“Everything about them is unique because every person has a distinct worldview and different interests.”